How much of my time does this actually take?

I handle the writing, research, and platform work, but your input is what makes it sound like you. Here's what to plan for across the 30 days. Kickoff call, 45 minutes. We get aligned on your practice, your goals, and the patients you want to reach. Execution plan call, 15 to 20 minutes. We walk through your written roadmap together before I start building. Files and feedback, 30 to 60 minutes. You gather and upload the files I need, then share feedback on drafts as they come in. None of that last part needs a meeting. It does take some real thought on your end, and the sooner your files come in, the faster I can move.

CBG Health | Healthcare Marketing for Independent Providers

The Problem We Solve

Patients decide who feels like a fit before they ever reach out.

Your clinical work can be excellent and still get overlooked if your online presence is unclear, generic, or missing. Patients and referral partners check your profiles and bio, and if it doesn't click, they keep scrolling.

That's not a reflection of your skill. It's a communication gap, and that's what CBG helps you close.

Provider smiling while speaking with a patient

The Solution

Introducing The Presence Protocol.

An online presence that matches your expertise, built in 30 days.

Everything you need to communicate your expertise clearly, show up where patients are searching, and turn curious visitors into booked appointments. No salesy tactics, and no need to become a marketer.

The Presence Protocol playbook and content system

Focused 30-day sprint* Kickoff to full launch
Patient-informed strategy Shaped by 2,000+ hospital interactions
Privacy-first process No patient data. No HIPAA worries.

What's Included?

01

Your Practice Blueprint

A map of where you stand, what to build, and what to skip before we touch anything.

We start with a 45-minute discovery session. Established practices get an audit of what's already working across their platforms. New practices get a clear plan for what to launch first. Either way, you walk away knowing what will move the needle fastest.
- Brand direction and positioning review
- Competitor scan of 3 to 5 providers inside and outside psych
- A written roadmap across Strategize, Build, and Retain
02

Your Provider Story

The words that make the right patients say "that's my provider."

Your full professional story, written so people understand you quickly and remember you easily. Clinically credible, humanly approachable, and ready to use on LinkedIn, directories, and your website.
- Bio suite in short, medium, and long versions
- 3 to 5 positioning pillars and your "why me" story
- "Who I help" and "who I'm not the right fit for" language
03

Your Services, Without the Jargon

Written so patients understand it, not just colleagues.

Patient-friendly copy for every service you offer, covering your modalities, your approach, and what working with you actually looks like. Plus tools that filter out the wrong inquiries before they reach your inbox.
- Services outline covering what you do and who it's for
- A short, non-sensitive fit-check survey for prospective patients
- Custom FAQ that answers questions before they're asked
- Reply templates for the inquiries you get most often
04

Your Platforms, Built for Trust

A polished presence everywhere patients compare providers before booking.

Every profile is written to build credibility at first glance and stay consistent with your bio, so patients and referral partners see the same clear story wherever they find you.
- LinkedIn rewrite and authority positioning
- Google Business Profile description and trust signals
- Marketplace profiles on Psychology Today, Headway, Alma, and Zocdoc
05

Your Content Compass

So you always know what to say, without living on social media.

A tailored prompt kit built around your voice and your patient focus, so every post, episode, or article speaks from the same intentional foundation.
- 30 post prompts for social, newsletter, podcast, blog, or video
- Angles drawn from your positioning pillars
- Built for consistency, not constant creation

What the 30 Days Look Like

From Audit to Delivered — in One Month

Here's exactly what happens after you book.

1

Week 1

Clarity Audit

Deep-dive session, competitive scan, written roadmap delivered.
2

Week 2

Voice & Story

Bio suite written, positioning pillars set, services copy drafted.
3

Week 3

Platform Build

LinkedIn, marketplaces, Google Business — optimized and ready.
✓

Week 4

Handoff & Playbook

Content Compass delivered. Full asset handoff. You're live.

*The Presence Protocol is designed as a 30-day sprint. The timeline begins once onboarding materials are received and depends on feedback turnaround at key checkpoints.

Your Partner in Execution

Steering the Ship at CBG Health.

For nearly a decade, my work has centered on one thing. Helping credible people and organizations earn the trust of the audiences they serve.

At companies like the NBA, ESPN, and Disney, I managed brand reputation, built relationships with high-profile talent and thought leaders, and helped bring storytelling campaigns to life for millions of fans around the world.

I've also built deep experience in psychiatric care, working side by side with physicians and clinical teams and supporting more than 2,000 behavioral health patients. That work taught me what helps people feel safe, seen, and trusting enough to reach out to a provider for support.

Today, I bring both together to help independent providers like you get seen, attract the right patients, and build the kind of lasting relationships that grow a practice.

CBG Health is the healthcare division of CBG Marketing, a marketing agency with two focus areas, healthcare professionals and creators.

Over our 30 days together, I step in as your fractional CMO, owning the strategy, the messaging, and the heavy lifting so you can stay focused on your patients.

I treat every practice I partner with the way you treat your patients, with care, intention, and full commitment.

Idia's background includes work with

Who It's For

This is for you if…

If one of these sounds familiar, you're in the right place.

New providers

You're just getting started.

You have the training and the drive. Now you want a strong foundation, clear positioning, and the marketing handled from day one, so your energy goes into caring for patients instead of figuring out how to get found.
Established practices

Your growth has plateaued.

You've been practicing for a few years and patients stay once they find you. The gap is volume. Whether you've stalled or you're ready to grow aggressively, more of the right people need to find you first.
Recognized experts

You're better than your profile shows.

You hold the credentials and the respect of your peers. Online, providers with less training and less experience look more established than you, and patients choose what they can see.

Sound like you? Let's find out if we're a fit.

Take the Fit Assessment

Work With Us

Two ways to get started.

Start with a focused audit, or go all in with the full sprint.

Not sure yet? Start here

Clarity Audit

$497

A 45-minute session plus a written action plan

Full presence review. Website, social, Google Business Profile, and provider listings like Alma and Headway.
Competitor best practices. How 3 to 5 similar providers do it, and what to borrow.
Strategic roadmap for your goals. Sorted into Fix Now, Build Next, and Explore Later.

Credited in full. Your $497 goes toward The Presence Protocol if you continue within 60 days.

Book a Clarity Audit

You leave with a clear plan either way.

Flagship

The full sprint

The Presence Protocol

Tailored to your practice

A focused sprint to launch or refresh your practice and grow its presence online, built around where you are today.

No retainer
30-day sprint*

All 5 deliverables included

Practice Blueprint and written roadmap
Provider Story and bio suite
Services copy, fit-check survey, FAQ, and reply templates
LinkedIn, Google, and marketplace profiles
Content Compass with 30 post prompts

Take the Fit Assessment

Takes about 3 minutes. You'll see your next step right away.

Newly licensed or still completing your hours? Ask about extended payment options on your call.

*The Presence Protocol is designed as a 30-day sprint. The timeline begins once onboarding materials are received and depends on feedback turnaround at key checkpoints.

Beyond the Protocol

Additional services, booked on their own.

Need help with one specific piece, or something the Protocol doesn't cover? Each of these is available individually. Tell me what you're working on and I'll point you to the right fit.

Website development and copy
Partnership and sponsorship strategy
Strategy session bundle
Google Business SEO
Logo development

Tell me what you need

No commitment required.

Frequently Asked Questions

Before you book, a few things worth knowing.

The Presence Protocol is designed for independent healthcare providers — including psychiatrists, psychiatric nurse practitioners, therapists, family medicine physicians, and other clinicians running or launching a private or group practice. Mental health and psychiatric care is our specialty lane, but any provider who needs a cleaner, more credible online presence is a strong fit.

I handle the writing, research, and platform work, but your input is what makes it sound like you. Here's what to plan for across the 30 days.

Kickoff call 45 minutes We get aligned on your practice, your goals, and the patients you want to reach.
Execution plan call 15 to 20 minutes We walk through your written roadmap together before I start building.
Files and feedback 30 to 60 minutes You gather and upload the files I need, then share feedback on drafts as they come in.

None of that last part needs a meeting. It does take some real thought on your end, and the sooner your files come in, the faster I can move.

We build in a revision round before anything is finalized. If a bio doesn't feel like you, or a service description misses the mark, we adjust it. The goal is a presence you're proud to put your name on.

Yes. Payment plans are available for the full Protocol. Once I know what fits your practice, I'll walk you through your options.

The engagement ends cleanly — no retainer, no ongoing fees. Some providers come back for website development, additional copy, or logo work later. That's always available, but there's no obligation. The Protocol is designed to be complete on its own.

I stay entirely on the marketing and positioning side. I don't handle patient information, manage intake or scheduling, access your EHR, or respond to patient messages. Booking and patient communication stay in the systems you already use, and your patients' privacy stays fully in your hands.

Build a premium online presence patients trust.

Patients decide who feels like a fit before they ever reach out.